Skip to content

Case study

Revolico

Frontend engineering and product UI for search, listings, publishing flows, admin interfaces, and performance.

Marketplace platformMarketplaceClassifiedsE-commerce patternsAdmin UI

Revolico is a high-traffic classifieds marketplace for Cuba. I worked on React/Next.js UI for search, listings, publishing flows, contact paths, admin tools, feedback, and performance. The work supported faster pages, clearer flows, and more actionable user feedback.

RevolicoGoogle Play
Role
Frontend Developer + Product UI
Period
2017-Present
Ownership
Frontend engineering and product UI across marketplace search, listing detail, publishing flows, contact paths, admin/product operation interfaces, performance improvements, feedback mechanisms, and testing.

25%

TTFB reduction

30%

stronger engagement metrics

1,000+

actionable user insights from feedback mechanisms

Revolico responsive marketplace overview showing desktop category browsing with mobile search and listing detail screens
Fullscreen
Revolico responsive marketplace overview showing desktop category browsing with mobile search and listing detail screensResponsive marketplace overview across category browsing, mobile search, and listing detail surfaces.
Revolico mobile search results
Fullscreen
Revolico mobile search resultsMobile marketplace results with search, active filters, promoted listings, and view controls.
Revolico mobile listing detail
Fullscreen
Revolico mobile listing detailListing detail view with product imagery, metadata, description, and direct contact actions.
Revolico mobile filter panel
Fullscreen
Revolico mobile filter panelFiltering interface for category, location, and price constraints in a compact mobile flow.
Revolico tablet listing detail
Fullscreen
Revolico tablet listing detailLong-form detail page showing listing content, media, metadata, and marketplace actions.
Revolico mobile detail page variation
Fullscreen
Revolico mobile detail page variationMobile listing variation with stacked content, related listings, and publishing context.

Problem

Keep a large marketplace searchable, fast, and understandable

A classifieds marketplace has to support many user intentions at once: browsing, searching, filtering, publishing, contacting sellers, managing listings, and navigating many categories.

In Revolico's context, the product also needed to remain fast and usable for users in Cuba, where connection quality can be a major constraint.

Revolico marketplace search interface with filters, result rows, pagination, and mobile search
Fullscreen
Revolico marketplace search interface with filters, result rows, pagination, and mobile searchMarketplace search and browsing patterns for categories, filters, result rows, pagination, and mobile search.

Users / context

Buyers, sellers, businesses, admins, and mobile users

Revolico serves buyers searching for products, services, housing, jobs, cars, technology, and general goods; sellers publishing ads; businesses seeking visibility; admins managing platform operations; and mobile users on web or app workflows.

Public descriptions emphasize direct buyer/seller contact, free ad posting, visibility, speed, broad marketplace categories, and optimization for Cuban connections. The interface work had to support both high-repetition marketplace browsing and focused mobile tasks such as filtering, publishing, viewing details, and contacting sellers.

Revolico mobile flows for search, filters, publishing, listing detail, and seller contact
Fullscreen
Revolico mobile flows for search, filters, publishing, listing detail, and seller contactMobile marketplace flows for search, filtering, publishing, listing detail, and contact actions.

Constraints

High traffic, broad categories, publishing speed, and modernization

Public marketplace pages needed to be reliable and performant across many categories, including vehicles, real estate, technology, jobs, services, home, family, and general goods.

The product had to support fast publishing, predictable search and filtering, admin moderation workflows, connection-quality constraints, and long-running modernization without breaking existing behavior.

Design decisions

Favor scanability, direct navigation, and performance-aware UI

Marketplace UI depends on repetition and confidence. Category navigation, listing title, price, context, images, and contact affordances needed to be easy to parse without decorative weight.

Publishing and admin flows needed clear form states, errors, progress, filters, permissions, and edit flows so the team could move quickly without creating operational ambiguity.

  • Keep category navigation direct.
  • Optimize listing scanability.
  • Support quick publishing with clear form states.
  • Treat admin UI as product UI.
  • Keep interaction patterns lightweight for performance.
Revolico seller publishing flow and buyer detail contact surfaces
Fullscreen
Revolico seller publishing flow and buyer detail contact surfacesSeller publishing and buyer contact workflows across ad creation, listing detail, and direct response paths.

Interaction / UI system

Marketplace components for search, listings, publishing, and admin workflows

The repeated UI patterns show up in homepage and category navigation, search results, listing grids, ad detail pages, publish-ad flows, filters, sorting, pagination, admin user and listing management, moderation flows, promoted-ad surfaces, and mobile store screenshots.

The component work covered marketplace cards, buttons, inputs, dropdowns, breadcrumbs, pagination, image selectors, category taxonomy UI, admin table and filter patterns, and performance-aware image handling.

Revolico admin and UI system surfaces showing product operations, tables, forms, and component snapshots
Fullscreen
Revolico admin and UI system surfaces showing product operations, tables, forms, and component snapshotsAdmin and product-operation UI patterns for tables, forms, stateful controls, shared components, and moderation workflows.

Implementation collaboration

React/Next.js frontend work for a high-traffic marketplace

I worked as frontend developer and product UI contributor on public-facing features and admin interfaces.

The implementation included React/Next.js, Apollo Client, GraphQL, Styled Components, SSR/SSG, SuperTokens, i18next, Jest, Cypress, Cucumber, feedback mechanisms, performance work, backend/frontend collaboration, and testing coverage.

Outcome

Performance, feedback loops, and product reliability

Confirmed outcomes include 30% stronger engagement metrics from iterative releases and feedback-informed product work, approximately 25% TTFB reduction through performance and backend/frontend collaboration, and 1,000+ actionable feedback insights.

The work also improved reliability through test coverage and supported React/Next.js development for a high-traffic classifieds marketplace.

Stack

Tools and implementation context.

Next.jsReactTypeScriptGraphQLApollo ClientStyled ComponentsSuperTokensi18nextJestCypressCucumberSSR/SSGPerformance optimization